Installing Google Analytics in 3 Easy Steps

Web Analytics tools such as Web Trends and Core Metrics have been around for some time. Smaller companies and individual site owners were excused for not making use of these tools, given the lack of a necessary budget. However, ever since Google purchased Urchin’s tool, and repackaged and rebranded it as a free tool known as Google Analytics, site users have had no excuse to not make use of Web Analytics. Not only is Google Analytics free, but installing Analytics can take as little as 5 minutes, and it can be done in 3 easy steps.

Installing Google Analytics is Buy Google Reviews quick and easy. Simply create a Google account if you don’t already have one, then visit the Google Analytics website and sign up using your Google account. Follow the simple sign up process and copy paste the code to your website.

If you have a Gmail or some other account with a Google service, then you technically already have a Google account. You can skip to step 2. If you don’t, you’ll have to create a Google account (which is quick and easy, just Google “create Google account”). If you have a Google AdWords account and you want to use the same login for Analytics, simply login to your AdWords account and click the Analytics tab at the very top.

The Sign Up involves 4 simple steps. The first 3 steps involve simply filling out your website and contact information, and signing a user agreement. The last step involves adding the Google Analytics tracking code to your website.

The tracking code is how Google Analytics tracks user behavior on your site. This is why it’s important to have the code on every page (just before the closing body tag). Ideally you’ll have a template or a master page where you can add the code in one spot. If your pages are completely independent of one another, you’ll need to make sure you add the code to every page.

You’ll be given the option of using either New Tracking Code or the Legacy Tracking Code. Many of Google Analytic’s new features will only be supported with the New Tracking Code so there is little or no reason to use the Legacy Tracking Code at this point.

Once you’ve pasted Analytics tracking code to your website, upload the changes, and click “Check Status” in the Analytics Settings window. Google will verify that the Analytics tracking code is running on the website you entered. Once Google has verified that the code is running, expect to see Google Analytics metrics within hours.

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